The Human Alignment Co.
The Human Alignment Diagnostic
More humanity. Less PowerPoint.
Book a Diagnostic Conversation →The real problem
Is your organisation performing below its potential — and nobody can quite explain why?
The presenting problem is rarely the real problem.
Poor collaboration. Stalled change. Cultural friction. Communication that goes in circles. Teams pulling in different directions. Change initiatives that launch with energy and quietly disappear. Your best people leaving without fully explaining why.
These are not communication problems. They are not personality problems. They are not even leadership problems — at least not in the way most consultants frame them.
These are symptoms. Beneath every one of them, in more than twenty years of working inside organisations at every level, the root cause has been the same:
A gap between the values the organisation declares and the values that are actually running the show.
That gap doesn't show up in the annual report. It doesn't appear on the org chart. But your people feel it every day — in the meetings that go nowhere, the decisions that quietly contradict what was agreed, the talent that leaves without fully explaining why.
It is costing you more than you realise.
What this is
Not a training programme. Not a culture survey. Not a deck of recommendations left for you to implement alone.
The Human Alignment Diagnostic is a two-week senior engagement that locates your organisation's hidden gap with precision — and gives you a clear, co-designed path to closing it.
It is a rigorous diagnostic followed by a co-designed solution that your organisation builds with us, not receives from us.
That distinction matters. Solutions imposed from outside rarely stick. Solutions co-created from the inside do.
How it works
Two weeks. Two phases. One honest picture.
Week One — The Diagnostic
We gain access to your organisation at every level. Senior leadership. Middle management. Frontline teams. Using a semi-structured qualitative interview process grounded in linguistics and storytelling, we surface what is actually driving behaviour — not the official version, but the operating reality.
We use the Values Integrity Model to locate precisely where the gap sits: between declared values and operating ones, between what leadership models and what the system rewards.
The conversations are honest. People tell us things they haven't said to anyone inside the organisation — because the questions are designed to make honesty feel safe.
Week Two — The Situation Appraisal
We synthesise everything into a Situation Appraisal: a clear, honest account of what is actually happening, why, and what it is costing the organisation in measurable terms.
The report presents options — not a single prescribed solution — framed against your budget and your strategic priorities. Every recommendation is anchored in the business case, not the theory.
Then we do something most consultants don't. We invite you into a co-design session — where your leadership team builds the solution with us. Because the people who build the solution own it.
What makes this different
Most consultants diagnose and prescribe.
We diagnose and co-create.
We speak to everyone
Not just leadership. We speak to everyone — and trust what we hear. The most important intelligence in your organisation is usually sitting three levels below the boardroom.
We present options, not answers
We present options in a conversation and build the solution together. You own it because you built it — which is the only reason change ever sticks.
We come with a framework
The Values Integrity Model — developed over twenty years and documented in The Hidden Gap — gives us a diagnostic precision most consultants don't have. We don't just describe the problem. We locate it.
Who this is for
CEOs, MDs, and executive teams who are ready for the honest conversation.
Have tried the usual interventions — the workshops, the away days, the culture programmes — and found the same problems returning six months later.
Suspect the real issue is something nobody has been willing to name directly.
Want a partner who will tell them the truth — including the uncomfortable parts — rather than validate what they already believe.
Are ready to do the work rather than buy the answer.
Who you are working with
Mark Buchan MSc
Mark has spent more than twenty years working inside organisations where the gap between declared and operating values was costing more than anyone had named. As a consultant, coach, and facilitator he has worked with leadership teams across industries — surfacing what is actually driving behaviour and creating the conditions for honest, lasting change.
His Masters in Executive Coaching examined the real value organisations derive from coaching — giving academic grounding to what he was already seeing in practice.
He is the author of The Hidden Gap: Solving the Human Alignment Problem — the most complete account of the Values Integrity Model and how to use it in practice.
Start With A Conversation
The Human Alignment Diagnostic begins with a free 30-minute discovery call. No pitch. No proposal. Just an honest conversation about what is happening in your organisation and whether this is the right intervention for it.
If it isn't — we will tell you that too.
Book Your Diagnostic Conversation →Or email iam@markbuchan.co.uk directly.